Google Adsense can be regarded as a giant in the advertising industry with thousands, if not millions, of publishers working with them.
Google Adsense is mainly PPC advertisements. This means that you will earn a certain amount of money for each click you get on your Google Adsense advertisements. The amount may differ for each click. This depends on a number of factors such as advertisers’ demand, keyword popularity, and etc.
The question now is, how do you enrol yourself into the Google Adsense program?
First of all, I must say that joining Google Adsense is FREE of charge. All you have to do is register at Google Adsense and you’re done!
WAIT!
Do not register your site just yet! Google has laid out a guideline on the pre-requisites of websites that are to enrol into Google Adsense! A simple checklist is listed below (Complying with the checklist does not necessarily mean you will be accepted into Google!)
- Write original content. Plagiarised articles are despised by Google.
- No excessive links. Make sure your site is not a link farm, which is a page without content filled with an abnormal number of links
- Create roughly 10 to 15 pages of content. Each page should be about the main theme of your website.
- Register a domain such as .com, .net, .org and etc. Paid websites are generally preferred more than free websites.
- Make sure your navigation is clearly displayed. Vague navigation links will create a bad impression to the evaluator.
- Make sure your website does not contain content which are deemed illegal by Google, such as hacking, pornography, and etc. A complete list will be listed below, or you can check it out at Google Adsense’s Program Policies.
- Make sure your website does not serve other contextual advertisements. Preferably, remove all advertisements prior to registering for Google Adsense. You can add them after you’ve been accepted. However, their program policies clearly states that other contextual advertsements are not allowed to be displayed on the same page as Google Adsense’s advertisements.
Your site content may not include:
- Excessive profanity
- Violence, racial intolerance, or advocate against any individual, group, or organization
- Hacking/cracking content
- Illicit drugs and drug paraphernalia
- Pornography, adult, or mature content
- Gambling or casino-related content
- Excessive advertising
- Any other content that promotes illegal activity or infringes on the legal rights of others
- Pop-ups, pop-unders or exit windows that interfere with site navigation, obscure Google ads, change user preferences, or are for downloads. Other types of pop-ups, pop-unders, or exit windows may be allowed, provided that they do not exceed a combined total of 5 per user session
- Excessive, repetitive, or irrelevant keywords in the content or code of web pages
- Deceptive or manipulative content or construction to improve your site’s search engine ranking, e.g., your site’s PageRank
- Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys
- Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
- Sales or promotion of beer or hard alcohol
- Sales or promotion of tobacco or tobacco-related products
- Sales or promotion of prescription drugs
- Sales or promotion of products that are replicas or imitations of designer goods
Now what? If your site has passed the check list, it’s time for registration! :)
After registering, all you can do is pray and hope that Google accepts your application. Before that, I think that you should take a peek into Google Adsense’s verification process.
First of all, all applications will be screened by Google’s robot. It checks the number of pages of your site, your content, and other important factors laid down by Google.
Next, applications that are approved by the Googlebot will be quickly reviewed by a Google employee (a real human :P). If he finally decides to accept your application, then you’ll receive a pretty e-mail welcoming you to Google Adsense. You will then jump with utter joy. :)
A word of caution though! There are a few important things that you need to take note of or else you might be banned from Google Adsense!
- Never ever click on your own advertisements!
- Never ever ask or endorse others to click on your advertisements! (The easiest way is not to tell any of your close friends, families, etc about your venture, or they might “help” you click the ads and cause you to be banned instead. You can install an adblock extension for Firefox to block your families from viewing the ads
- Never ever place your Adsense advertisements on an empty/”thank you” page!
- Always monitor your logs for abnormal activities. A competitor may click your ads repeatedly and cause you to be banned! You should report to Google whenever you spot any abnormal activity.
I shall quote you the old adage:
CONTENT IS KING
Create original content and you will see a bee line of visitors to your blog ;) (thus increasing your Adsense revenue when they click on them)